The panel “Growing Local OTT” looked at how local media is supplementing linear commercials with targeted digital advertising.

2021 was another year for the books. A perfect combination of events has CTV poised for even more long-term growth than expected. As audiences continue to cut their cable cords, 91% of advertisers will either maintain or grow their CTV spend in the next year. In this post, we’ll break down the top trends in digital TV this year.

Fox TV Stations said it made a deal to integrate Fox FLX, its over-the-top advertising product, into the Strata buying platform operated by Comcast’s FreeWheel unit.