Creative Specifications
DISPLAY DELIVERY GUIDELINES:
- All 3rd party tags and accompanying technologies being served by the tags must be SSL Compliant (HTTPS).
- All units need to be built in JPG or GIF, HTML5 and JavaScript,
- All expandable ads must have: a close button with clearly defined copy, "Close X". All expandable ads must be 3rd party served. Rollover to initiate expansion are not permitted on any units.
- All banners may not produce audio without user initiation. Once audio begins, there must be a clear “mute” or “stop” button
- All non 3rd party creative requires a GIF/JPG and click-through URL.
- Up to 3 trackers per creative
- 5 sec max animation and max 3x loop (no looping on in banner video – 15 sec max)
- Polite image file load – 100KB
- Z-Index: -1 – 7000902
